GO-TO-MARKET DAY
Final event

From Redesign to Reality:
The Future of Food is Here

After a year of  innovation, 25 food innovators are ready to reveal what’s next. Join us on June 18 for the Go-To-Market Day, the closing event of the Redesign Food for Value programme.

We’ve spent the last year redesigning products for health, sustainability, and market value. Now, it’s time to put that innovation directly into the hands of the people who shape our shelves and menus.

The day at a glance:

  • Morning part (participants, consortium partners and advisory board only): private buyer pitches, peer-to-peer strategy sessions, and professional product photography.
  • Afternoon (open invitation): A dynamic panel discussion featuring industry leaders
  • Network with changemakers in food, industry experts and emerging brands.
  • Taste and discover the redesigned innovations at our signature Food Market.

This is your chance to taste the future, connect with Foodvalley partners, and spark collaborations that will define the next generation of food.

Secure your spot by May 15 (23:59 PM CET) to join the pitch session and ensure your product photography is included.

Register now

*Participants include Redesign Food for Value programme participants, consortium partners and advisory board members.

** The ‘Other’ category welcomes everyone across the wider food value chain, including retailers, foodservice providers, industry experts, and partners, as well as start-ups, SMEs, and Agri-food organisations joining us for the first time.

Agenda

Morning part (participants, consortium partners and advisory board only)

09:00 - 09:30

Walk-in & Coffee

Arrival, coffee and informal networking.

09:30 - 09:45

Welcome & Opening

Welcome, agenda for the day and setting the scene.

09:45 - 10:15

Postcard Breakouts

In small groups, participants share their biggest breakthroughs from their Redesign Food for Value journey and what's next for their product.

10:15 - 10:30

Coffee Break

10:30 - 12:30

Track 1. Pitch session

Step into the spotlight and pitch your product directly to leading retail and foodservice buyers & experts in focused 15‑minute sessions. A unique chance to make your concept stand out and spark real commercial interest. Pre‑registration is required (via the registration link). Because demand is high, a selection process will determine the final group. Selected participants will also join one or two preparation sessions in May to sharpen their story and get ready to shine.

Retail experts

Menno WigtmanJumbo
Peter MeewisseHilton Foods
Jacques WernerLidl
tbaAlbert Heijn

Foodservice experts

Monne JonkerAlbron
tba
tba
tba

Track 2: Peer Group Learning Sessions

Join expert-led peer group discussions. Groups are organised by market focus (ingredient producer or product manufacturer) so you're working with peers who face similar challenges. Topics include go-to-market strategy, current roadblocks, and honest reflection on what works, including a critical look at the programme itself.

Michael LuesinkCo-founder | Director Studio Fava
Wouter StaalFounder & CEO YB | Climates

Professional Product Photography session

Photographer Robin Walrecht captures your product and team in dedicated 15-minute slots. More details below.

More info

Afternoon part (welcome to everyone)

12:30 - 13:30

Networking lunch

Doors open for external guests: , network partners, industry experts and anyone interested in learning more about Redesign Food for Value and how to get involved.

13:30 - 13:45

Welcome External Guests

Introduction to the afternoon program.

13:45 - 14:45

Offtaker Panel discussion

Retail and foodservice buyers share their perspective on what makes a product succeed. What do they look for? What are dealbreakers? How do you stay on the shelf after the first order?

Juna RitsmaBamboo Brands
Petra den DikkenPrinsen Berning
tba
tba
14:45 - 15:05

Living Labs presentation

How consumer testing in real retail environments can help validate your product before full launch.

Juna RitsmaResearch Expert at Bamboo Brands
Guido LamanFoodvalley
15:05 - 15:30

Closing & Reflection

Success stories from participants, looking ahead to the coming year, and how to stay connected to the programme.

Paola GiavedoniFoodvalley
15:30 - 17:00

Food Market & Drinks

The Food Market opens! Participants will showcase their product samples to the audience. Taste, connect with buyers, and explore what's possible.

Professional Product Photography by Robin Walrecht

Every participating organisation gets a dedicated product photo session during the event. You will receive 2 high-resolution images for use on your website and social media. 

Robin works with a fixed light setup and coloured backdrops. Choose a background colour that suits your brand. Bring your product, packaging and optionally a fresh ingredient or prop that fits your story (think: the actual berries, grains, herbs, etc.). 

Spaces are limited to just 16 attendees on a first-come, first-served basis. Secure your spot via the registration form.

Get inspired by her latest work: robinwalrecht.com | @fromplanttofork

Take a look at her lookbook.

Meet the Speakers

Robin Walrecht

Food, product & restaurant photographer

Petra den Dikken

Director R&D-Quality-Sustainability Performance Nutrition at Prinsen Berning

Wouter Staal

Founder & CEO YB | Climates

Juna Ritsma

Research Expert at Bamboo Brands

Guido Laman

Strategy & public affairs lead at Foodvalley

Jacques Werner

Jacques Werner

Sustainability Advisor for Lidl Nederland

Peter Meewisse

Quality manager at Hilton Foods Holland

Menno Wigtman

Unit Manager AGF & Proteïne at Jumbo

Michael Leusink

Founder/ Owner at Studio Fava

Monne Jonker

Chef kok bij Ahold Delhaize Albron

FREQUENTLY
ASKED
QUESTIONS

When will the Go-to-Market Day take place?

The Redesign Food for Value Go-to-Market Day will take place at Thursday June 18 at Mauritskazerne, Nieuwe Kazernelaan 2 (D41) / Frisopark 2, 6711 JC Ede, in The Netherlands. 

The Mauritskazerne is easily accessible by public transport. Take the train to Station Ede-Wageningen (intercity). From the station it’s a 5-minute walk: exit via platform 1b, cross the highway via the footbridge, then walk straight ahead to the second large building on your right.

Yes, the location is centrally located near the A12, A50 and N224. Set your navigation to ‘Mauritskazerne’ (not the street address). From the A12 you’re there within 10 minutes. Free parking is offered in the large car park in front of the building (80+ spaces). Additional parking is available at 5 minutes walking distance.

Lunch and drinks are provided by the Mauritskazerne, which works exclusively with local, sustainable producers from the FoodValley region. All food is vegetarian. Dietary requirements or other special requests can be indicated at registration. 

 Smart casual. You’ll be meeting buyers and having your photo taken, dress professionally but comfortably.

If you’re keen to attent this exciting day, let’s get you a front-row seat. Press tickets available upon request. Please email communication@foodvalley.com with your details and media affiliation.

Overnight stays at the Mauritskazerne are not possible. Nearby hotels include: 

For participants travelling from outside the Netherlands, the Redesign Food for Value project team will be hosting a dinner on the evening of arrival, 17 June.

*Hotel costs are fully covered for Redesign Food for Value participants traveling from outside the Netherlands

We got you covered! Please reach out to: