Advisory Board

The Redesign Food for Value programme is backed by a distinguished Advisory Board, providing expert guidance. Key market advisors support SMEs and B2B ingredient suppliers in aligning their offerings with the needs of both retailers and consumers.

Key advisors

  • Menno Wigtman

    Unit Manager AGF & Proteïne at Jumbo Supermarket Netherlands

  • Martijn Rol

    Sectormanager Food at Rabobank Netherlands

  • Fabrizio Fabbri

    Eurocoop BE

  • Peter Meewisse

    Quality & Sustainability manager at Hilton Foods Holland

  • Rebekah Simmons

    Sustainability Specialist at Lidl Netherlands

  • Jack Vera

    Agricultural counsellor at the embassy of the kingdom of the Netherlands in Germany & Switzerland

  • Advisory Board

    Annemarie Van Vilsteren

    Project Manager Food

  • Jose van Gerwen

    Projectleider Agrofood Innovaties at the Province of Gelderland Netherlands

  • Christian Kircher

    Landesinitiative Food Lower Saxony Germany