MaGie Creations, the circular food startup behind Brewlicious snack bars, joined the M2 Premium Track (Narrative & Go-to-Market Strategy) to get market-ready with SPAR University as their target launch partner.
Their goal: to sharpen brand strategy and messaging in order to connect meaningfully with on-the-go university students.
Through intensive one-on-one sessions, Innate Motion helped the Brewlicious team uncover deeper insights into their audience, from daily struggles and aspirations
to the tension between ambition and balance. These insights led to a unifying brand idea and a focused messaging strategy, allowing the team to build a systematic communications plan.
Using the Believersβ Pyramid framework, Brewlicious developed a sharp brand positioning, bold manifesto, impactful shelf and web copy, and a compelling retail pitch deck.
The result? Real-world brand tools that will support a confident launch at SPAR University.
The team is now preparing go-to-market initiatives, including a launch event, ambassador programs, and targeted engagement channels. This process enabled Brewlicious to root its story in real consumer needs β creating a narrative that resonates deeply with their audience.
This is what strategy in action looks like.
βWorking together with Innate Motion has been incredible valuable to us β they helped us focus on the true essence of the Brewlicious brand. Therewith, opening up a whole new window of possibilities and empowering us to disrupt the market with a new class of planet positive products.β Madeleine Gielens, Founder MaGie Creations B.V.