What is it all about?
Sustainable and healthy food products struggle to secure a lasting place in European EU markets, slowing progress toward key sustainability and health goals. Consumer trust is low, and many food producers lack the insights needed to align with consumer preferences. Meanwhile, SMEs and B2B ingredient suppliers – responsible for most food innovations – face barriers in technology, market entry, and scaling sustainable solutions.
Our mission is to empower food businesses and to create sustainable, healthy, and consumer-loved products. Making future-fit food the new standard in European markets. By bridging knowledge gaps and providing the right resources, we help businesses successfully redesign food products and drive a more sustainable, resilient and trusted food system.
About us
At Redesign Food for Value, we rethink food products using innovative design principles to create greater value for consumers, distributors, and the entire food chain. Our approach focuses on sustainable and healthy food products. Leveraging circular materials, regenerative agriculture low-impact ingredients and technologies. Through research and practical insights, we develop Food Value Parameters to guide food businesses in adapting to market needs with region-specific solutions. By empowering food businesses with knowledge and tools, we drive the transformation toward a more sustainable and consumer-focused food system.
The programme is led by a consortium of 5 leading expert organizations.
Facts about the project
40
participants
Food businesses including SMEs and B2B ingredient suppliers
5
expert organizations
Leading network of expert organizations in research, marketing, ingredients, and impact assessment
300+
partners
Our interactive learning hub connects experts, retailers, investors, producers, developers, and more
